We’re starting this year by asking you to take another look at what’s right in front of you. Because chances are you will discover something you didn’t see before. A different point of view, or change of context, can bring new value to the familiar.
I wanted the audience to experience something that isn’t quite what it appears to be, and to question wether it even exists at all. By playing with optical illusions as a visual element in the images, people need to stop and take another look. I also love how it shows the function of the products in a disguised way.
– Per Olav Sølvberg, Stylist