We are asking you to
take another look

We’re starting this year by asking you to take another look at what’s right in front of you. Because chances are you will discover something you didn’t see before. A different point of view, or change of context, can bring new value to the familiar.

I wanted the audience to experience something that isn’t quite what it appears to be, and to question wether it even exists at all. By playing with optical illusions as a visual element in the images, people need to stop and take another look. I also love how it shows the function of the products in a disguised way.
– Per Olav Sølvberg, Stylist