Monday February 5, Stockholm. The Northern team, standing at the edge of a cliff. Two years of developing a new collection and creating the Northern brand. Months of planning. Building a stand larger than anything we have ever done. Painting and furnishing an entire gallery. Luckily, we weren’t afraid to go for it.
Sibyllegatan 15, 13:30. Around hundred guests, gathered for the pre-launch of Northern. All eyes on CEO Ove Rogne, as he states: “I hereby declare Northern to be officially launched”. A brush of relief leaving his shoulders. A brief moment of emptiness, quickly filled with warm applause and excitement from the crowd of designers and press.
Mässvägen 1, Älvsjö. At the very same moment, finishing touches at Stockholm Furniture Fair were being made. Little did we know how busy we would be for the week to come, talking a steady stream of visitors through our new collection.
Let us say thank you. Thank you to everyone who showed up at the Meet Northern exhibition, and at our stand at Stockholm Furniture Fair. And for those of you that weren’t able to be there, thank you for following our launch from afar – for all your emails, comments and likes, and for the pictures you shared. The response, and our first week showcasing our new collection, has exceeded all our expectations. Thank you!