Launching
‘Take Another Look’,
our new brand book

We invited some friends to Lasarett wine bar. We said goodbye to last year’s conventional paper catalogue, and introduced our new hardcover brand book.

“We’re a small hole-in-the-wall wine bar” is how Lasarett describe themselves, and they’re right. In fact, we still wonder how we managed to fit around twenty-five friends and family into their petite location in Torshov, Oslo. But we did, their glasses were filled, and we asked them to take another look.

“At what?”, they asked. But there was, and still is, no correct answer. Yet this is the question that inspired us to challenge our habit of launching a conventional paper catalogue two times a year. Instead, we replaced it with a hard cover brand book, created with the intention being something you want to keep instead of throwing away when you’re done.

In the book you can read conversations we had with people who inspire us to make meaningful changes. We visited places that are close to us, both literally and figuratively. What they have in common is the ability to use accessible resources to create something extraordinary. They have given what is right in front of them a chance, instead of seeking the unattainable.

With 15 years of design experience, we feel a responsibility to create everyday objects that have the potential to last – both in condition and in character. Find them in this book and examine the photographs. Use the tools provided in the stories to become aware of your own decisions. Leave it out on your coffee table or casually place on an open shelf. What we’re saying is that we hope those who receive it want to keep the book, so it can continue to make an impression for a long time. Because that’s what the things we treasure have a tendency to do.

“We hope those who receive it want to keep the book, so it can continue to make an impression for a long time. Because that’s what the things we treasure have a tendency to do.”

We have printed a limited number of books that will be handed out to partners and friends on special occasions. If you would like to take a look, you can flip through the digital version here.

Thank you Linn Kristine Byre Johansen for the images.