Design Award winner
“Be playful!”

The Northern Lighting Design Award 2016 is coming up.  We had a talk with last years winner Mads Sætter-Lassen. His award winning lamp Buddy is now in Northern Lightings collection as the first from the Design Award competition.

Tell us about your design Buddy.
The idea behind Buddy started on my messy desktop. As many other young people living in small apartments my desktop is quite small. I thought that it would be clever to merge some functions to spare some space – and from that thought emerged the concept.

What made you participate in the Design Award?
I first heard about the competition a few years back but didn’t have any products I thought was suitable for the competition. Last year I took the time needed and did a few proposals and luckily, Buddy went all the way!

What is your experience of the Northern Lighting Award?
In general, I think it is a brilliant initiative. It is a rare platform where student, like myself, gets the chance to be taken seriously in a professional matter. I appreciate the fact that everybody is welcome and that a jury consisting of a number of well-recognized judges takes the time to look through the work of the proposals.

What have you done since the award?
I am still quite new in this exiting world and I am trying hard to finalize more designs.

As the first lamp put in production from the Design Award, what is your expectations?
The reception of Buddy has been beyond my expectations with international press writing kind words about it.

What are your plans for the future?
I will be done with my Masters degree in June so for now I am focusing on finishing my thesis. After that I’ll be a free man for the first time in many years. It is exiting and nerve-racking at the same time.

Tips for new participants?
Be playful!