Product designer Roee lives and works in Tel Aviv, a Mediterranean city characterised by European and middle eastern influences. Similarly, the designer’s works are inspired by a variety of traditions, giving him a unique approach that includes elements of contemporary art and minimalist architecture. Roee’s designs are characterised by simple, geometric forms and bold, graphic shapes.

His point of departure is creating individual designs that have strong, personal appeal. Roee debuted at Northern with the Mass side table, an item of furniture that blurs the boundaries between contemporary art and everyday practicality. Roee likes to remind us that good design should be enjoyed, which is why he sets out to create products that make us smile.

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